About Metamodern Company

About Us

“Our father taught us to find the heartbeat in every circuit and seek the soul inside the machine. Three decades later, in an era drowning in AI slop, that search has become a rescue mission.”

The Origin

Our father spent 30 years fixing computers and he continues to do so today. To him, every broken device was a puzzle with a heartbeat—a family member waiting to be healed.

He was raised on Soviet sci-fi, Strugatsky Brothers and Asimov. Then the West arrived and we were raised on Blade Runner, The Fifth Element, Johnny Mnemonic, and of course Star Wars.

We grew up expecting flying cars, holographic UIs, and robots who felt like friends. Instead, the future gave us AI slop, mass surveillance autocompletion apps and vibecoded software with exposed data.

The Dream vs The Slop

Funny thing: some of that future actually arrived. VR headsets. AI assistants. Spatial computing. But alongside it came something we never imagined—an avalanche of soulless, vibecoded garbage. “Fast-food” content churned out by people who forgot why we wanted this future in the first place.

Big companies now fear AI because it reeks of cheap. Meanwhile, everyone wants machines to do their work, but panics about being replaced. The paradox makes us laugh.

Our Mission

The Metamodern Company exists because we refuse to let the future be ugly. One brother engineers the hardware that gives machines life. The other designs the software that bridges machines, humans, and meaning.

Together, we build premium AI and XR experiences for clients who still believe technology should elevate—not just accelerate. We bring the speed of the machine. We keep the soul of the maker.


The Brothers

One builds the body. One designs the soul.

Ivan Vetrov

Ivan Vetrov

Innovation Designer & Creative Technologist

Polymatic designer and innovation lead working where generative AI, spatial computing and brand experience meet. Builds WebXR and AI products, teaches UX/UI 3.0 and AI/XR/Web3.

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Innokentiy Vetrov

Innokentiy Vetrov

Efficiency Engineer & AI Systems Architect

AI research engineer bridging audiovisual production and industrial automation. Works on efficient inference, multimodal retrieval and the infrastructure premium creative work runs on.

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